Earlier today, T-Mobile CEO John Legere revealed the last phase of the amazing “Uncarrier” for T-Mobile. For those who don’t know, Uncarrier is the new step for T-Mobile to take the industry in a different direction, and so far it feels right. First it was getting rid of contracts with phase one, then allowing upgrades in as soon as 6 months with JUMP in phase two, and the latest reveal which was unlimited international data and texting in over 200 countries. Not to mention that it went along with the free data that came with tablets. So far it just seems that T-Mobile is impacting competition because we’re witnessing other companies take strange approaches to a similar product. Whether it’s Sprint’s “Framily” plans or Verizon’s “Edge” program, everyone seems to want to take a bite of the commotion that T-Mobile has stirred up. We’ve even seen AT&T releases a ploy to pay up to a certain amount for people who switch over, it’s actually fun to see as a consumer.
John Legere, as we all know him, has no filter or very little to filter when it comes to talking about competition. With his consistent swearing and “trash talk”, T-Mobile’s CEO is taking an unorthodox approach to change the wireless industry. Uncarrier has given T-Mobile the best year it has seen in 8 years in terms of growth and it want stop there with Uncarrier 4.0 as they call it. Here’s the details:
–T-Mobile Wideband LTE: T-Mobile announces that it now the fastest 4G LTE network in the country and they will begin to rollout their new Wideband LTE service. Now customers will receive data speeds of up to 147mbps and the best part is current LTE devices all take advantage of the Wideband LTE network. The launch will begin in Dallas and they plan on doubling the spectrum.
–New Devices: T-Mobile will release three new devices that will also take advantage of the Wideband network starting with the LG flex, the world’s first curved and flexible smartphone. Then you have the Sony Xperia Z1, a T-Mobile exclusive flagship device from Sony. And last, but not least, the Samsung Galaxy Tab 3 (7.0), the latest Android tablet that will come with 200mb of free data each month as long as they own the tablet.
–‘Get Out of Jail Free Card’: Seems like the best news today. T-Mobile will pay off early termination fees for customers that want to switch from AT&T, Sprint or Verizon. With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line.
Could the be the beginning of greater things for consumers? Will you be switching to T-Mobile? Let us know your thoughts below! For more CES news stay tune to RTV!