Microsoft will officially unveil its five-floor, 22,369 square-foot enormous flagship store in the heart of 5th Avenue in New York City. Doors will open Monday, October 26 at noon and fans lucky enough to arrive early will receive tickets to a special performance by artist Pitbull in Rockerfeller Center.

“Our store on Fifth Avenue — as well as every other one of our locations across the U.S., Puerto Rico and Canada — is here to showcase the best of Microsoft to the local community,” said David Porter, corporate vice president, Worldwide Retail and Online Stores at Microsoft. “We exist to build relationships with our customers, one person at a time, and we are excited to do that on Fifth Avenue starting today.”

Since 2009, Microsoft has seen a great increase in sales and want for more sores in different areas. Showcasing the best in Windows devices, Surfaces, Xbox, and more, fans will be able to receive special discounts on many products in celebration of the store opening; especially what Microsoft calls to be the lowest price yet for a new Xbox One.

But the fun doesn’t stop there, fans will also be able to partake in the Official Launch of Halo 5: Guardians on Xbox One right from the flagship store with prizes, giveaways, hands on and even some time with Xbox and 343 Industries staff members.

Also, to celebrate the launch of “Halo 5: Guardians,” the Microsoft Flagship Store will host a special midnight launch event with fans starting Monday at 9 p.m. ET. During the event, the “Halo 5: Live” launch celebration show will be broadcast in the store, while fans and special guests get early gameplay, access to giveaways, food and more — all culminating with the release of one of the year’s most-anticipated Xbox titles. Fans will also have the chance to win a trip for two to Seattle for an exclusive tour of Xbox and 343 Industries, creators of the Halo franchise.

Can’t make it to the launch on Monday, no worries. Microsoft will host New York Jets Quarterback Ryan Fitzpatrick and Running Back Chris Ivory on Tuesday, Oct 27 to celebrate the launch of new Surface devices, where lucky fans will get the chance to meet them. Lines open at 5 p.m. and the event starts at 6 p.m. ET.


Experience what’s in store for Microsoft

The Microsoft Flagship Store will offer a full lineup of products, devices and services. Microsoft associates will be able to help consumers no matter what device they purchased or where they purchased it from. As part of the company’s commitment to providing the best possible choice, value and service for customers, the Fifth Avenue store will also include The Dell Experience at the Microsoft Store. The Dell Experience at the Microsoft Store on the third floor gives customers the chance to experience the full range of innovative Dell products, including the XPS, Inspiron and Precision lines of end-user computing and Alienware gaming products — all built using Microsoft technology.

In collaboration with design firm Gensler, the Microsoft Flagship Store embraces the existing heritage and character of the neighborhood in the heart of Manhattan through restoration, along with the implementation of unique design elements, such as a façade of glass utilizing minimal structural attachments to fully display all the store has to offer inside:

  • Answer Desk. A one-stop shop for technical questions, troubleshooting and repairs regardless of device or where it was purchased. Free services include Windows 10 assessment, extended diagnostics on any device, software repair or support, virus and malware removal, PC tuneups, and more.
  • Community Theater. In the largest Microsoft store theater space to date, customers can learn from experts how to use Microsoft’s latest and most popular products for their everyday work and lives. The theater is used for training sessions and also hosts activities for local community organizations and other in-store events.
  • Immersive video walls. High-definition video walls and digital signage will be featured throughout the Microsoft Flagship Store to engage directly with visitors while streaming videos, images and information. A two-story video wall behind the Answer Desk can be seen on either one of the two floors, customers can play Xbox One on video walls while surrounded in directional sound, and the Community Theater features a large plasma touch-screen running Windows that can be used during training sessions.
  • Culture Wall. Designed to display digital imagery representative of the vibrant Fifth Avenue shopping district culture, the exterior wall is part of Microsoft’s vision of becoming an integral member of the community. The culture wall will display noncommercial, artistic images that will complement the architecture and façade of the building.