Apple’s invitation to its grand event in Cupertino, California promises to “brighten everyone’s day.” But what exactly does that mean?  Though Apple has said very little about what will be happening tomorrow, we, and the almost entire press community have seen ahead of time, what to expect from the iPhone makers. Tomorrow we will be expecting the unveiling of the iPhone 5S and iPhone 5C. The iPhone 5S, as sources say, will come in colors black, white and a mysterious champagne tint, and may come with it, a fingerprint sensor for unlocking and double speed video capture (rumor states). Along with that, we should be expecting the long-rumored iPhone 5C, which is said to be budget friendly, have the same physical specs as the iPhone 5S but with a tough plastic back, and in multiple colors, including strawberry red, blue, lime green, yellow and white. This is how Sir Jony Ive and company expect to “brighten everyone’s day.”

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From what we know about the iPhone 5S, the package doesn’t strive to be drastically different from the iPhone 5 that preceded it. It will be sporting a A7 processor, making it 31% faster than the current iPhone 5, and a 4 inch screen with a resolution of 326 PPI. Sources say the camera will remain at 8 megapixels in the rear camera and 1.2 megapixels in the front facing camera, so rumors of an improved camera may still be just speculation. Thickness will be at 7.6mm and 112 grams, same as the iPhone 5. A leaked specification sheet from KGI Securities states the unlocked version will be sold at $600-700 USD and $199 under a 2 year contract. The feature that will be sure to trigger whiplash from turning heads will surely be the fingerprint sensor for security purposes and locking your phone. Apple could shore up the iPhone’s defenses by potentially bolstering the four-number login.

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The iPhone 5C may be the star of tomorrow’s show featuring an array of colors meant to “brighten everyone’s day.” It will be sporting the current generation A6 processor, and the same screen size and resolution as the iPhone 5 and 5S. The camera specifications will likely remain the same as will the battery life at 1600 mAh. The backing will be glossy plastic and fiberglass, giving the iPhone 5C a new feel and look, similar to the current generation iPod Touch with its matte backing. The dimensions will not be similar between the iPhones 5S and C, as the C model will be 8.2 inches in thickness and 130 grams. The C model will not be sporting the fingerprint sensor from what we know. One very important thing we are beginning to realize though, is that the “C” will definitely NOT stand for “cheap.” From the KGI Securities specification sheet, we learned that the iPhone 5C will be sold at $350-450. Thats pretty steep considering AT&T is selling the Samsung Galaxy Express for $250 under AT&T’s GoPhone network. Running on a 4G LTE network and doesn’t require a plan to obtain, it sports a decent camera and a thin .36 inch profile. The unsubsidized price is definitely a looker for those who want a decent Galaxy package but don’t want to shell out a bank load monthly for the price of admission or $300-600+ for a prepaid or unlocked Galaxy S3 or S4, (at the very least you’ll be paying under the GoPhone plan would be $25 a month.)  Apple would be smart to make the iPhone 5C available to those who are just out of reach of an iPhone. Especially since Androids and even Windows Phones are becoming increasingly available at affordable prices. (The Nokia Lumia 520 being sold for the first time through the AT&T GoPhone network at just $100.)

But not all is brightness, rainbows and shiny colors for now.”Whatever they do, they aren’t going to offer a cheap iPhone,” says Ben Wood of the analysts CCS Insight. The iPhone 4, introduced in June 2010, is still selling well in the US and UK because carriers can offer it free with a contract. On “prepay”, or without a contract, the cheapest iPhone 4 is $450 in the US unlocked. Compared to the average price of smartphones around the world, that’s pretty high. Outside the US, prepay is about half of all phone sales; but Apple is in effect locking itself out of that market by its pricing. That leaves Apple with a dilemma, according to Benedict Evans of Enders Analysis. “The US contract phone pricing structure today effectively puts a lower limit on the viable price for a contract smartphone. The iPhone 4 and similar high-mid range Android phones are sold as ‘free’ on contract; phones whose list price is actually much lower are sold at the same price. A $200 phone is sold to consumers at the same price as a $400 phone – and hence is uncompetitive.” We will see Apple’s final say in their conference tomorrow when it comes to pricing and availability and see if the Apple truly is ready to release an iteration of the iPhone to those who just cant seem to be able to get their hands on one.

Stay tuned to RTV as we bring you coverage of Apple’s conference and everything technology including headphones, sound systems, computers and smartphones.

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Roberto Bayde
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27 year old mobile enthusiast with a passion for gaming and dance music. Born and raised in New York City. Follow me on Twitter, if you dare! @R0bSKii

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