Earlier today, Alcatel OneTouch announced it has expanded their brand partnership in Major League Soccer by adding their third team to the campaign, New York City Football Club. Alcatel OneTouch has become the Official Smartphone Partner of NYCFC and will continue their push on the league starting next year when the 2016 season begins. This is a huge deal for both sides as Alcatel has been creeping deeper into the US market, especially after its announcement of LA Galaxy and Toronto FC joining their partnership, but the Idol3 received great reviews. NYCFC is coming off their Inaugural Season in MLS and the growth of the club throughout the year is what caught Alcatel’s attention to begin this partnership. Stay tuned for more from these two groups leading forward.
NEW YORK –ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced a new multi-year partnership with the New York City Football Club (NYCFC) – the newest professional soccer team in New York City and the first Major League Soccer Club to play within the five boroughs. In recent years, ALCATEL ONETOUCH has been one fastest growing mobile brands in North America by market share by bringing simple, high-quality choices to the mobile handset marketplace.
“Our approach to brand growth is focused on bringing our technology’s value and experiences to the hands of consumers, and partnering with New York City FC gives us the unique opportunity to interact with a diverse and engaged audience,” said Steve Cistulli, Senior Vice President & General Manager of North America for ALCATEL ONETOUCH. “New York City FC might be a young brand to MLS, but they’ve already built strong affinity in their community and we’re excited to join with them on growing and strengthening those fan connections.”
This new partnership with NYCFC is focused on bringing ALCATEL ONETOUCH mobile experiences to the Club’s fan base – both in-stadium and in the greater New York City communities. Specifically this engagement with fans will deliver new pre-game and in-game experiences, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.
“We are proud to announce our partnership with ALCATEL ONETOUCH as we reach the close of our inaugural season and are excited to be working together on our journey into the seasons ahead,” said Tom Glick, President of New York City FC. “Together with ALCATEL ONETOUCH, we are going to do more for our great fans and continue building the passion for soccer in New York City.”
To learn more about the ALCATEL ONETOUCH, please visit www.alcatelonetouch.us.
*IDC – WW Mobile Phone Tracker – Q2 2015