ALCATEL ONETOUCH is making things simpler. Dropping the ONETOUCH from their name and simply becoming ALCATEL as they get ready for an all new year of exciting product launches for the company.

“Millennials want to have fun, but they also want those experiences to be simple, meaningful and authentic,” said Dan Dery, Chief Marketing Officer at ALCATEL. “Because both quality and price are important to millennials, we feel that ALCATEL — with our DNA of making innovation accessible to everyone — is uniquely in tune with their needs.”

With its focus to the millennial market, it will be interesting to see the new devices from the company and how it is positioned to fit into the lives of those students, young professionals and more with thei IDOL, POP and PIXI lines.

Stay tuned for more news from ALCATEL at MWC 16′.