Activision and Tencent Holdings Limited, announced the launch of the public open beta for Call of Duty Online to hundreds of millions of Chinese gamers. Currently live across China, Call of Duty Online is a new free-to-play version of the blockbuster Call of Duty video game franchise that marks a historic first for the series, as the pop culture phenomenon expands to the world’s largest gaming market.
The development of Call of Duty Online has been led by veteran Call of Duty studio, Raven Software. Inspired by the critically-acclaimed hits Call of Duty: Modern Warfare® and Call of Duty: Black Ops universes, Call of Duty Online draws from these iconic experiences that have captivated millions of gamers around the world in an all-new Call of Duty experience.
“Millions of gamers in the West have come to appreciate that white-knuckled, epic thrill-ride that only Call of Duty delivers. And now an entire new audience of gamers will experience this for the first time. We believe Call of Duty Online is going to be a game-changer for Chinese gamers,” said Eric Hirshberg, CEO of Activision Publishing. “We’ve worked closely with our partner at Tencent, and we’ve challenged one of our most trusted and talented development teams of Raven Software to create a true Call of Duty experience tailored for the Chinese market. Throughout testing, the community feedback has been tremendous. We couldn’t be more excited and we look forward to winning the hearts and minds of a new community in China.”
The new free-to-play experience for Call of Duty – in which gamers are able to purchase or rent in-game items – delivers an unprecedented, unique offering for Chinese players, including Hero Ops single-player campaign missions, Survival Mode cooperative experiences, best-in-class Call of Duty multiplayer and the newly created Cyborgs (PVE modes exclusive to the Chinese market in Call of Duty Online) – all delivered with the trademark Call of Duty cinematic intensity and fast-paced action, for which the franchise is known the world over.